NuGEN is dedicated to the development and commercialization of high sensitivity nucleic acid amplification and detection technologies. These technologies form the foundation for a range of products used by researchers to prepare samples for genetic analysis. NIA Creative was brought in as agency of record to re-brand the entire company top-to-bottom, and to assist NuGEN in launching new products. This award-winning branding consisted of a Lab Technology Kit, Interactive CD-ROM and Training Video, Print Ads, Product Sell Sheets, Quick Protocol Guides and more.

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