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Hospice of the East Bay

 

Promotional Video

 

Hospice of the East Bay provides expert, compassionate end-of-life care in the comfort of a home environment. That home might be a patient's residence, that of a friend or relative, or an assisted living, residential care, or skilled nursing facility--or at Brun's House, Hospice of the East Bay's inpatient hospice care home.

Hospice of the East Bay asked NIA Creative Health to develop a video that depicted the benefits of hospice care vs. traditional hospital care at end-of-life. We chose to tell this story via testimonials from both Hospice staff as well as patients and their family members. The video was challenging due to its sensitive subject matter - we wanted the resulting video to be uplifting despite the difficult subject. Additionally, Hospice chose to have us tell the story without a script - to use the testimonials to convey all information. We handled this by inserting a few brief section titles to help provide a pacing, and also chose footage carefully to ensure that all major points were covered in the interviews.

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