October, 2009 - NIA Creative Live Event Services Support Workday Rising 2009, Workday's Annual User Conference

October was both a fun and busy month for NIA, primarily due to our involvement in Workday's most important annual event, Workday Rising 2009. This customer-focused event plays a critical role in Workday's efforts to develop and retain a close relationship with its customers, partners and prospective partners. This year's theme clearly reflects the importance of this relationship and also reflects the overall Workday experience: "You+Me+Them+Us = Better Together".

Working closely with Workday Creative Director Scott Lietzke, NIA developed all of the video and animation for the event, beginning with promotional videos prior to the event as well as an event launch video, animated bumpers and speaker intros, etc. NIA also had an on-site production crew comprised of NIA Creative Director Chris Finetti, 3 camera operators and Managing Director Jennifer Finetti. The team utilized the camera crew and NIA's portable video switcher to switch and stream the keynote speaker presentations live to Workday employees in real-time. In addition, NIA shot footage of the majority of the breakout sessions so that the footage could be edited and posted on Workday's server for future viewing. NIA also shot several customer testimonials while on-site, and the agency also shot roving "Man on the Street" footage throughout the event. The production team then pulled an all-nighter on the last night of the event, resulting in a fully-edited recap video that played the next morning.

Workday customers, partners and employees felt the event was a huge success. Workday Creative Director Scott Lietzke noted, "I've gotten numerous people coming up to me and saying that how impressed they are, how well put together we look this year, and I think that's a testament to the media and expertise brought to me by NIA." Clarke Newby, Workday's VP of Marketing, commented, "It's been terrific to work with NIA...We've done training events together, we've worked on customer video success stories together, and now Rising...You guys have been a terrific partner, to help us achieve really world-class, really trend-setting, model-breaking pieces of marketing and that's what we look for in our partners."

To view the Workday Rising 2009 Launch Video, visit the NIA Creative YouTube Channel. To find out more about how NIA Creative's Live Event Services can make the difference at your next event, contact Creative Director Chris Finetti at chris@niacreative.com.

About Workday

Workday is the leader in SaaS-based enterprise solutions for global human resources and financial management, providing new levels of business agility for a fraction of the cost of buying, deploying and maintaining legacy on-premise systems. More than 100 customers, spanning mid-sized organizations to global Fortune 500 businesses, have selected Workday. Workday Human Capital Management and Workday Financial Management use modern, standards-based technologies to provide an unparalleled level of agility, ease-of-use, and integration capability. For more information about Workday, please visit www.workday.com.

About NIA Creative:

NIA Creative was founded in 1996 and has grown to become a trusted go-to marketing partner for healthcare and technology companies and public sector/non-profit organizations throughout the San Francisco Bay Area and U.S. In 2005, NIA launched its healthcare division, NIA Creative Health, to better meet the needs of device, pharma, diagnostics and consumer health firms. NIA is unique in that both traditional agency and full-scale production services are available in-house. Services include advertising and branding, web development, video production, animation, interactive media development and tradeshow/event marketing. Clients include Baxter BioScience, Biogen Idec, Cadence Design, Carl Zeiss Meditec, City of San Jose, Clarity Medical Systems, eHealthInsurance.com, Genentech, HA Logistics, Kaiser Permanente, Marin County Department of Health & Human Services, NuGEN Technologies, SellPoint, Tensilica, Themis, Workday and Zhone Technologies. For more information, visit www.niacreative.com and www.niacreativehealth.com.