NIA Creative - Nia News

June, 2007 - NIA Creative selected to develop BusinessOwnerSpace.com

Due to its recent success with non-profit and public sector projects for work2future, NIA Creative has been selected to develop BusinessOwnerSpace.com, an innovative site for business owners and prospective business owners in the greater San Jose metropolitan area. In addition to the website for this virtual organization, NIA will also develop a flash-animated presentation/ guided tour of the site as well as branding and collateral materials to promote the site.

The BusinessOwnerSpace (BOS) website will be designed to be user-friendly and easy to navigate whatever your computer and Internet experience. Visitors to the site will be able to:

Assess whether they are ready to start a business

Find out how to launch and grow their venture

Obtain the financial and legal information they need to operate their business

Connect with local business support services to guide them through this process

From a development perspective, the site will be database-driven, and set up in a way that will enable work2future staff to update and maintain the content with ease via a password-protected admin area. The site will feature a short self-assessment / decision tree process that gets site visitors to where they need to go. Partners will be able to login and input their own content into a profile page, and they will also be able to upload images and documents, input links to specific pages on their website, etc. Partners will also be able to input events into the BOS event calendar. Site visitors will be able to opt-in to receive news and updates from BOS and its partners.

The new site will launch on October 15, 2007, serving as a springboard for a week-long series of activities and programs targeting business owners and prospective business owners. Events include an evening mixer and a breakfast reception that will be attended by BOS Partners, local elected officials, BOS sponsors and business owners; tours of the San Jose City Hall; workshops and seminars; a small business job fair, procurement fair and entrepreneur exhibition; opportunities to meet VC/angel investors and more.

NIA Sr. Project Manager Jennifer Finetti notes, “BusinessOwnerSpace.com is an exciting and innovative website that will attract businesses to the San Jose area, and help to make those businesses successful. We are so glad to be part of it.”

About BusinessOwnerSpace.com:

A project funded by the City of San Jose and work2future, BusinessOwnerSpace.com is comprised of a collaborative partnership of government and non-profit organizations who provide support and resources to entrepreneurs and business owners. Available Partner services include one-on-one counseling, business consulting, technical assistance, mentoring, educational programs and more. Services and programs are often available during both day and evening hours, and all services are either low-cost or free to business owners.

About NIA Creative:

NIA Creative was founded in 1996 and has grown to become a trusted go-to marketing partner for healthcare and technology companies and public sector/non-profit organizations throughout the San Francisco Bay Area and U.S. In 2005, NIA launched its healthcare division, NIA Creative Health, to better meet the needs of device, pharma, diagnostics and consumer health firms. NIA is unique in that both traditional agency and full-scale production services are available in-house. Services include advertising and branding, web development, video production, animation, interactive media development and tradeshow/event marketing. Clients include Baxter BioScience, Biogen Idec, Cadence Design, Carl Zeiss Meditec, City of San Jose, Clarity Medical Systems, eHealthInsurance.com, Genentech, HA Logistics, Kaiser Permanente, Marin County Department of Health & Human Services, NuGEN Technologies, SellPoint, Tensilica, Themis, Workday and Zhone Technologies. For more information, visit www.niacreative.com and www.niacreativehealth.com.