Sometimes when you launch a product, things don't go as planned. There can be multiple causes of this problem - perhaps there are problems inherent in the product itself, or perhaps the launch budget wasn't large enough to enable a significant impact. Usually there are several causes of an underperforming product - like it or not, most of them are the result of issues coming from the marketing and sales departments. For this reason, it is critical that sales and marketing work together during a product introduction - marketing needs to drive messaging and positioning, and sales needs to provide input based on what they hear in the field. How does the new product solve customer problems? Rather than relying on typical marketing pieces (brochure, datasheet), what sales tools can marketing develop that will best showcase the product?