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At its inception, NIA Creative was focused primarily on technology companies within the B2B marketing space - specifically software, hardware, telecommunications, etc. Initially, much of the work related to large format graphics for tradeshow exhibits, design of presentations for internal & external meetings and events, multimedia presentations, print ads, web design, marketing collateral etc. Creative Director Chris Finetti deepened his expertise in video production, animation and live interactive tradeshow presentations, enabling NIA to offer full-scale production services in addition to our strengths in traditional design and marketing. 

Then things began to change. The dot-com bubble burst just before the country was stunned by the traumatic events on 9/11. As the nation recovered, the marketing landscape changed. Companies understandably reined-in their marketing spend, and re-allocated resources to the most critical initiatives. During this time, NIA continued to work with technology companies, but we also diversified into other verticals, most specifically healthcare.

During recent years, the technology sector has re-bounded, and NIA has steadily grown its base of technology customers, particularly customers located in the San Francisco Bay Area / Silicon Valley. Today, our roster contains software and SaaS-based clients rather than hardware and telecom, along with medical device companies that straddle the line between technology and healthcare.

Partial Client List

  • Cadence Design
  • Dolby Laboratories
  • FrontRange Solutions
  • Moose Boats
  • OnStation
  • Purple Communications
  • RAE Systems
  • SellPoint
  • SumTotal Systems
  • Tensilica
  • Workday
  • Zhone Technologies

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Selected Press Releases