Focus

Focus
Focus
Focus

While we do work with customers from a broad range of industries, we have particularly deep experience and expertise with 3 major verticals within B2B marketing - technology, healthcare and the public sector. Our strengths in each of these areas developed as a result of a combination of the changing market landscape, as well as the background and experience of NIA's executive team.

Technology

At its inception, NIA Creative was focused primarily on technology companies - specifically software, hardware, telecommunications, etc. Initially, much of the work related to large format graphics for tradeshow exhibits, design of presentations for internal & external meetings and events, multimedia presentations, print ads, web design, marketing collateral etc. Creative Director Chris Finetti deepened his expertise in video production, animation and live interactive tradeshow presentations, enabling NIA to offer full-scale production services in addition to our strengths in traditional design and marketing...

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Healthcare

Though the dot-com rise and fall was painful for technology companies, pharma, device and biotech companies continued to thrive. During this time, we grew our portfolio of healthcare clients, and found that we really enjoyed working with customers that truly made a difference in the lives of health care professionals and the patients they served. In particular, we find it rewarding to work with customers launching innovative technologies that improve access to care, and/or that enhance quality of life...    

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Public Sector

NIA began working with the public sector due to the personal background and experience of Managing Director Jennifer Finetti, who began her career in the public sector where she focused on bringing technology into schools and government agencies. She then transitioned to the agency side, but continued to work with organizations interested in utilizing emerging technologies to improve their reach, fundraising efforts and public-private partnerships...

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