Articles in Category: Vlog

Vlog

Marketeers on Marketing: Technology Marketing with Letitia Rodley

on Sunday, 16 December 2012. Posted in Vlog

Marketeers on Marketing: Technology Marketing with Letitia Rodley

NIA Creative interviews Letitia Rodley, Director of Marketing for JasperSoft, developer of a leading embedded business intelligence reporting and analytics platform. In this episode of the NIA Creative MediaCast Vlog Series "Marketeers on Marketing," we focus on technology marketing. Topics covered include customer engagement, social media, video marketing, tradeshow marketing, how to respond to the challenges of marketing in a recession and more.

Marketeers on Marketing: BioTech Marketing with Lisa Isailovic

on Tuesday, 09 October 2012. Posted in Vlog

Marketeers on Marketing: BioTech Marketing with Lisa Isailovic

NIA Creative interviews Lisa Isailovic, Director of Marketing of Aplegen, for the NIA Creative MediaCast Vlog Series "Marketeers on Marketing". In this episode, we focus on marketing in in a biotech environment. Topics covered include marketing a startup when the company doesn't have a known brand or even a product, the importance of sales training, the challenges inherent in marketing lab products that are necessary, but that are not necessarily "life-saving".

Marketeers on Marketing: Startup Marketing with Patrick van der Valk

on Wednesday, 19 September 2012. Posted in Vlog

Marketeers on Marketing: Startup Marketing with Patrick van der Valk

NIA Creative interviews Patrick van der Valk, Marketing Director of Archimedes, for the NIA Creative MediaCast Vlog Series "Marketeers on Marketing". In this episode, we focus on marketing in a start-up environment. Topics covered include marketing consulting, marketing planning, launching products domestically and internationally, tradeshow marketing, leveraging LinkedIn in your marketing strategy and more.