NIA Creative was approached by Seamless Show and asked to produce two high-energy videos that showcase VeriFone's success, as well as hint at future endeavors for the company. It was important that the videos make a splash, setting the tone for the rest of the meeting as well as signaling the anticipated growth for the coming year.
The first video was intended to be an attention-getter for attendees entering the ballroom for the first time to take their seats. The second video needed to have messaging and visuals that complemented the company's new corporate brochure.
Barbara Watkins, Director of Global Event Marketing for VeriFone, felt the videos really made a difference for their event, noting "The videos were great! thanks for moving on them so quickly and providing us the look and feel we wanted to achieve!"
About NIA Creative
Located in the San Francisco Bay Area, NIA Creative was founded in 1996 and has become the trusted go-to B2B marketing partner for healthcare, technology and the public sector. NIA is unique in that both traditional agency and full-scale production services - including a dedicated sound stage - are available in-house. This enables our team to have greater creative control, while simultaneously reducing costs. And because we are a boutique agency, our clients experience highly personalized services that are conceived, driven and led by key members of the executive and creative teams - not by junior account people. Services include brand strategy, advertising, digital media, video production, tradeshows & events, web design & development, corporate photography, print design and social & mobile media. Clients include Archimedes, Carl Zeiss Meditec, City of San Jose, eHealth, FundTech, Host Analytics, JasperSoft, Restoration Robotics, VeriFone and Workday. For more information, visit www.niacreative.com.