For Host Analytics World, we produced a high-energy opening video to set the tone for the event, and then shot customer testimonials, man-on-the-street interviews, executive and customer portraits and b-roll video footage throughout the event. We also edited a highlight reel that was shown on the final day.
For PowerPlex, our crew captured b-roll and man-on-the-street footage throughout the event, and shot what was dubbed a "live Plex Hangout" featuring renowned analyst R. "Ray" Wang (Constellation Research) interviewing analysts and customers about the event and their take on the Manufacturing Cloud. We also edited Daily Recap Videos overnight each night, so that the recaps could be shown the next morning.
Both events were very successful, and we have already been tapped by both Host Analytics and Plex to handle next year's events.
About NIA Creative
Located in the San Francisco Bay Area, NIA Creative was founded in 1996 and has become the trusted go-to B2B marketing partner for healthcare, technology and the public sector. NIA is unique in that both traditional agency and full-scale production services - including a dedicated sound stage - are available in-house. This enables our team to have greater creative control, while simultaneously reducing costs. And because we are a boutique agency, our clients experience highly personalized services that are conceived, driven and led by key members of the executive and creative teams - not by junior account people. Services include brand strategy, advertising, digital media, video production, tradeshows & events, web design & development, corporate photography, print design and social & mobile media. Clients include Archimedes, Carl Zeiss Meditec, City of San Jose, eHealth, FundTech, Host Analytics, JasperSoft, Plex Systems, Restoration Robotics, VeriFone and Workday. For more information, visit www.niacreative.com.