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When companies plan an event, they spend a great deal of time and money on the facilities, audio-visual equipment, exhibit graphics and printed collateral, etc. For a tradeshow presence, the cost of the booth space alone can be exhorbitant, especially for a larger booth. But the most overlooked, yet ironically the most critical aspect of any event is the presentation that happens at that event - what you communicate is the key, as your communication will drive understanding, marketshare and revenue.

Whether you are hosting an internal event to motivate and educate your salesforce or are planning your next tradeshow presence, what you communicate and how you communicate it will be the legacy you leave after the event. In particular, a tradeshow presence is going to be much more effective if you have prepared an exciting, fun and motivating presentation. We've all seen large footprint booths that have minimal traffic - resulting in minimal qualified leads, and poor ROI for the event.

Our booth presentations are thematic, and often feature a live actor/spokesperson to engage the audience. You'll find talented crowd-gatherers whose sole responsibility is to drive traffic to the booth before each presentation. During the presentation itself, the live spokesperson interacts with digital media presented on a plasma screen or video wall, and whenever possible, the presentation is scripted with humor to ensure that the audience will stay throughout the show. If you are looking for a show-stopping experience that delivers unparalleled brand equity, traffic and qualified leads, contact us so that we can discuss and share our vision for your next event.

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NIA Creative Health