According to a Google statistic, by 2011, 85% of all web traffic will be video views.  Many businesses are using video in their marketing in some capacity on their websites, in advertising, for training purposes - but sometimes businesses don’t leverage this technology to its full potential.
Video is an easy, yet often undervalued […]

The Hard Sell (My ad here. And here and here and here.)
If we were to do a poll today of the top reasons people were un-friended on Facebook or lost followers on Twitter, right up there with breakups and too much personal information would be constant self-promotion. This can include (but certainly isn’t limited to):

Reminding […]

The Fall Tradeshow Season is upon us. Some marketers look at this as an opportunity to savor, while others dread possible missed opportunities due to the recession. We choose to see the glass half-full rather than half-empty.  Here’s why:
 
Due to the economic downturn, unfortunately the number of exhibitors has been reduced; similarly, some of the […]

When working with our corporate customers, we plan our strategies and tactics to result in business growth - this includes increasing our clients’ customer base, increasing the amount of business conducted with existing customers and broadening marketshare and brand recognition in their industry as a whole. These same tenets can be applied to workforce investment […]