If you look online, you’ll find various versions of a 12-Month Tradeshow Planner / Checklist. This can be a very helpful tool; however, if you are like most marketing and tradeshow managers we have worked with, I’m sure your tradeshow is pretty much right around the corner and 12 months out was at least […]

According to a Google statistic, by 2011, 85% of all web traffic will be video views.  Many businesses are using video in their marketing in some capacity on their websites, in advertising, for training purposes - but sometimes businesses don’t leverage this technology to its full potential.
Video is an easy, yet often undervalued […]

The Hard Sell (My ad here. And here and here and here.)
If we were to do a poll today of the top reasons people were un-friended on Facebook or lost followers on Twitter, right up there with breakups and too much personal information would be constant self-promotion. This can include (but certainly isn’t limited to):

Reminding […]

Over the years, we have found that customers and prospective customers often have similar questions and concerns.  Here we provide detailed responses in an effort to assist you with your marketing needs.  Read on as the information will be both helpful and enlightening.
Q:  Should we work with a boutique marketing agency or a larger, more […]

The Fall Tradeshow Season is upon us. Some marketers look at this as an opportunity to savor, while others dread possible missed opportunities due to the recession. We choose to see the glass half-full rather than half-empty.  Here’s why:
 
Due to the economic downturn, unfortunately the number of exhibitors has been reduced; similarly, some of the […]