The Fall Tradeshow Season is upon us. Some marketers look at this as an opportunity to savor, while others dread possible missed opportunities due to the recession. We choose to see the glass half-full rather than half-empty.  Here’s why:
 
Due to the economic downturn, unfortunately the number of exhibitors has been reduced; similarly, some of the […]

As Creative Director in a boutique integrated marketing communications agency, I see an interesting, albeit fragmented view, of the marketing world from where I sit.
It seems that no matter what industry a client represents, and regardless of messaging and positioning or customer buying trends, the bottom line basic B2B strategy is generally the same: […]