If you look online, you’ll find various versions of a 12-Month Tradeshow Planner / Checklist. This can be a very helpful tool; however, if you are like most marketing and tradeshow managers we have worked with, I’m sure your tradeshow is pretty much right around the corner and 12 months out was at least […]

According to a Google statistic, by 2011, 85% of all web traffic will be video views.  Many businesses are using video in their marketing in some capacity on their websites, in advertising, for training purposes - but sometimes businesses don’t leverage this technology to its full potential.
Video is an easy, yet often undervalued […]

Over the years, we have found that customers and prospective customers often have similar questions and concerns.  Here we provide detailed responses in an effort to assist you with your marketing needs.  Read on as the information will be both helpful and enlightening.
Q:  Should we work with a boutique marketing agency or a larger, more […]

The Fall Tradeshow Season is upon us. Some marketers look at this as an opportunity to savor, while others dread possible missed opportunities due to the recession. We choose to see the glass half-full rather than half-empty.  Here’s why:
 
Due to the economic downturn, unfortunately the number of exhibitors has been reduced; similarly, some of the […]

When working with our corporate customers, we plan our strategies and tactics to result in business growth - this includes increasing our clients’ customer base, increasing the amount of business conducted with existing customers and broadening marketshare and brand recognition in their industry as a whole. These same tenets can be applied to workforce investment […]

Most technology companies don’t give much thought to branding, either because they think they can’t afford it, or they just don’t know how to go about it. In this paper, we’ll discuss how building brands has a direct effect on the bottom line, and how you can effectively brand your company without spending […]

In recent years, there has been a great deal of interest in building business via social networking. MySpace initiated the trend, but it wasn’t the best vehicle for business development. Then came LinkedIn, a powerful career-building tool for professionals. But it was really the growing blogosphere and Facebook that made the greatest impact on […]

As evidenced by its ramping popularity, humor is uniquely capable of entertaining and persuading audiences that have become cynical and unresponsive to run-of-the-mill content.  While this makes satire and parody common in late-night television, the application of humor in advertising and marketing can be very effective as well.  Consumers inevitably grow more and more savvy […]

This is the NIA newsletter from December of 2007.