About   News   Blog   White Papers   Contact
Brand Consulting Design Services Advertising Event Marketing Video Production Portfolio Case Studies

Chris Finetti

Creative Director

Chris brings nearly 15 years experience in creative direction, video production, tradeshow/event production, interactive media development, print design and project management to NIA Creative, with extensive industry experience in telecommunications, pharma/biotech, high-tech manufacturing as well as in the education/non-profit arena. Prior to his current position as the owner and Creative Director of NIA, Chris was the owner of Critical Mass Media, a production company focusing on video, animation and interactive tradeshow presentations. He also held senior positions at Chroma Copy and Litton Applied Technology. Chris majored in Creative Arts at San Jose State University, where he combined his talent and experience in both visual and performing arts.

 


Jennifer Finetti

Managing Director

Jennifer brings over 15 years experience in marketing and media project management to NIA Creative, with a particular focus on healthcare/biotech and public sector/non-profit organizations. As Managing Director, Jennifer is responsible for operations management of the agency including business management, human resources, business development, proposal writing, scriptwriting and copy editing, budget development, project management, coordination with clients and vendors and more. Prior to joining NIA Creative, Jennifer held marketing management positions with William Isaacs Health Communications and Critical Mass Media. In addition, Jennifer held senior positions in education, training and workforce investment as well as in behavioral health organizations. Jennifer holds an MA in Counseling Psychology, and a BA in Psychology.

 


Bob Godfrey
Founder/
Brand Consultant

Bob founded NIA Creative in 1996. Since then, the company has grown to become one of the largest and most respected branding and creative design agencies in the Bay Area. Prior to NIA, Bob founded and served as CEO of Chroma Copy, was VP of Marketing at Marshall Cavendish in New York, and held senior advertising and marketing positions at Nestle and H.J. Heinz in London. In addition, Bob was a Senior Lecturer in marketing and business management at Brighton Polytechnic and Sussex University, and holds an M.A. and a Ph.D., also from Sussex University. Bob has journeyed to places round the globe, and enjoys annual excursions to Botswana, Thailand, Europe and Puerto Vallarta. In 2008, Bob elected to transition to a consulting role at NIA, enabling him to extend his travels and explore new ventures.

 


Nicklaus Deyring

Art Director

Nicklaus comes to NIA with nearly 10 years experience in motion graphics and interactive design. As Art Director, Nicklaus is involved in concept development, production management and oversight of the design team while also simultaneously taking on our most complex interactive and web projects. Prior to joining NIA, Nicklaus was an Interactive and Motion Designer with DMNA in San Francisco, and also worked as a freelance designer. In addition, he held senior positions at Zinda Video and The Human Factor. Nicklaus graduated with a BA in Computer and Video Imaging from Cogswell Polytechnical College where he focused on character animation. He also received Certification in Flash MX from Macromedia.

 


Christian Overacker

Sr. Technical Designer

Christian offers over 5 years experience in motion graphics, interactive media, video production and print design as well as set, prop and costume design/construction. As Sr. Technical Designer, Christian can handle virtually any project we throw at him. And if something needs to be built, he’s our man. Prior to joining NIA Creative, Christian was a Senior Designer/Grip with Critical Mass Media and a Graphic Designer with Neocork Technologies. He also was a Grip/Production Assistant on the Charles Schwab PGA Tour. Christian received a BA in Art – Multimedia as well as a BA in Theatre – Technical Design, both from California State University, East Bay. He also completed numerous design, 3D animation and video production courses at the Bay Area Video Coalition (BAVC) to further hone his craft.

 


Brenna Jennison

Sr. Project Director

Brenna brings over 10 years experience in project management, print design and editing in the deadline-intensive environment of newspaper publishing and broadcast advertising. As Sr. Project Director, Brenna works closely with clients as well as the creative team to ensure that each client’s vision is accurately presented in each project. She also creates and oversees the production schedule, coordinates with vendors and more. Prior to joining NIA, Brenna held senior positions at the Contra Costa Times, Long Beach Press-Telegram and Millenium Sales. She majored in Photojournalism at San Jose State University.

 

NIA Creative Health