A new episode of the NIA Creative MediaCast Vlog Series "Marketeers on Marketing" was posted today, focusing on Technology Marketing. In this episode, we interview Letitia Rodley, Director of Marketing for JasperSoft, developer of a leading embedded business intelligence reporting and analytics platform. In this episode of the NIA Creative MediaCast Vlog Series "Marketeers on Marketing," we focus on technology marketing. Topics covered include customer engagement, social media, video marketing, tradeshow marketing, how to respond to the challenges of marketing in a recession and more.

A new episode of the NIA Creative MediaCast Vlog Series "Marketeers on Marketing" was posted today, focusing on Biotech Marketing. In this episode, we interview Lisa Isailovic, Director of Marketing for Aplegen, a leading developer and supplier of imaging solutions for the life sciences and physical sciences markets. Ms. Isailovic offers her insight into a range of topics of relevance to marketers working in a biotech environment.

A new episode of the NIA Creative MediaCast Vlog Series "Marketeers on Marketing" was posted today, focusing on Startup Marketing. In this episode, we interview Patrick van der Valk, Marketing Director of Archimedes, a healthcare modeling organization offering a clinically realistic, mathematical model of human physiology, diseases, interventions and healthcare systems that enables better healthcare decisions.  Mr. van der Valk offers his insight into a range of topics of relevance to marketers in a start-up environment.

A new episode of the NIA Creative MediaCast Vlog Series "Marketeers on Marketing" was posted today, focusing on BioPharma Marketing. In this episode, we interview Elizabeth Quinn, Marketing Director of DiscoverX, a pioneer in the use of β-galactosidase enzyme fragment complementation (EFC) in cell based assays for drug discovery research. Ms. Quinn offered her insight into a range of topics of relevance to pharma and biotech marketers engaged or interested in drug discovery and epigenetics.